`Pimp my Rhoades Car
Pimp my Rhoades Car
The Bicycle Forest had grown to the point where we felt it was time to invest in a vehicle that we could use to get the message out about our BikeCAD bicycle design software and the wide array of specialty bicycles that we have available for rent.
Although we don't believe in psychoanalyzing people based on what vehicles they may or may not drive, we do believe that when a corporation selects a car or truck for promotional purposes, it is vital that it select a vehicle that captures the personality and spirit of the company.
Of course, the first vehicle that came to mind for us was the Hummer by General Motors. The enormous body panels would serve as moving billboards, brandishing the Bicycle Forest logo wherever we go. We found the possibility of winning customer support through vehicular intimidation particularly alluring. Furthermore, the opportunity to associate ourselves with the military industrial complex made the Hummer an obvious choice for the Bicycle Forest.
Admittedly, the 16" of ground clearance and the Hummer's water fording capabilities had us wondering if we'd be paying for features that we don't really need. Then, we learned that the Hummer has a curb weight of 8114 lbs. "Who were we kidding?" we thought. Obviously, we'd be paying for thousands of pounds more than we'd ever need. Clearly, our decision to purchase a Hummer would not be based on practicality. It would be to make a statement about our dominance in the bicycle design software and bicycle rental industries. It only seemed fitting that we should dominate the highways and byways of North America with the same might that we exert in our own business.