Feb 16 2007
According to an announcement made at the California Science Center, over 2 billion people can watch Kevin Wall, Al Gore, Pharrell Williams, and Cameron Diaz live on MSN, television, and radio as part of the "Live Earth" concerts in all 7 continents in association with Save Our Selves (SOS) The Campaign for a Climate in Crisis.
Speaking exclusively to Techtree, Satya Raghavan, Head of Consumer Marketing, Windows Live and MSN India, said, "We have been encouraged by the overwhelming response of our users each time we had a concert in the past - live on MSN. Each time we have seen the number of people watching the live telecast, growing double. Our users have given feedback of being very happy about 'A' grade artists telecast live on our site. Not only music lovers but also casual Internet users have logged in to watch the concerts. We have a community of regular visitors."
SOS is designed to trigger a global movement to combat our climate crisis. It will reach people in every corner of the planet through television, film, radio, the Internet, and Live Earth, a 24-hour concert on 7/7/07 across 7 continents that will bring together more than 100 of the world's top musical acts. Live Earth alone will engage an audience of more than 2 billion people through concert attendance and broadcasts. MSN has partnered with SOS to use its reach to make the Live Earth concerts available across the globe.
"This is a tribute to all music lovers in our country, and we will continue to bring more of such lovely artists live in the future. Our users can watch out for the Elton John live concert on MSN Live some time in March," added Raghavan.
The Live Earth audience, and the proceeds from the concerts, will create the foundation for a new, multi-year global effort to combat the climate crisis led by The Alliance for Climate Protection and its Chair, US Vice President Al Gore. SOS was founded by Kevin Wall, who won an Emmy as Worldwide Executive Producer of Live 8.
Commenting on the event and its aim, Wall said, "Our climate crisis is the paramount challenge facing humanity. SOS is more than a global distress call. SOS will give the world the tools we need to answer that call with meaningful action. The most important part of SOS is how individuals, corporations, and governments respond."
Wall announced 25 of the 100 top musical acts that have answered SOS's call, and are performing at Live Earth. SOS is also engaging other
celebrities, CEOs, athletes, academics, and government leaders to engage their constituencies.
Live Earth will be broadcast worldwide on MSN, which was the first sponsor to answer SOS's call. MSN is one of the world's most popular Internet destinations, and as such, will allow the SOS campaign to have a global reach. Beginning today, people can go to liveearth.msn.com and begin participating in the global movement, and on 7/7/07, to watch the Live Earth concerts.
Live Earth is being produced by Control Room, of which Kevin Wall is the CEO. Control Room has produced and distributed more than 60 concerts since its founding a year and a half ago, featuring Beyonc , Madonna, Green Day, Dave Matthews Band, Keith Urban, James Blunt, Snoop Dogg, the Rolling Stones, among others. Its multi-partner network provides a global reach for live offerings through broadband, television, digital movie theatres, and mobile phones throughout the US and the world.
Wall also announced that Live Earth concerts will take place in Brazil, Shanghai, Japan, Johannesburg, London, Sydney, and Eastern