Shai Agassi

A friend of mine lent me his copy of The Economist which has an article on Shai Agassi or Project Better Place. It's a great article and in the opening blurb it makes a great (but brief) comparison between Agassi and Jobs. That comparison is one that I think will play out in more than one way – I think Better Place may become the Apple of the EV world – they may very well end up with a well designed and workable CLOSED system. And, just like Apple is never more than a niche player in the personal computing product space Better Place will never be more than a niche in the EV world.