Consolidation in the electric bicycle industry? Accell buys Currie -- Hero Eco buys Ultra Motor

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reikiman's picture
Joined: 11/19/2006
Points: 8444

Two recent bits of news over the last week or so.

First, Accell Group buys Currie Technologies. Accell is a large bicycle maker in Europe with a half dozen brands. Currie of course is one of the venerable electric bicycle companies, and has gone through several owners over the years.

Yesterday, Hero Eco announced they were buying Ultra Motor. Hero is a vehicle manufacturer in India. Having visited India several times I know Hero best for TV advertisements for the Honda Hero motorcycle line, where Honda Hero is a collaboration with Honda to manufacture motorcycles. Hero Eco is a subsidiary holding company that oversees several companies handling electric vehicles. Ultra Motor is a UK based electric bicycle manufacturer, their bikes are real nice and sturdy, and are distributed around the world.

Both of these are instances of a large manufacturer buying up a small electric bicycle company. Me wonders what this means.


- David Herron, The Long Tail Pipe,,, What is Reiki
- Electrified Electra Townie, 1971 Karmann Ghia (since sold), Kia Soul EV

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MEroller's picture
Joined: 09/26/2011
Points: 826
Re: Consolidation in the electric bicycle industry? Accell ...

Two possibilities come to mind:
The positive one: The biggies are getting nervous and realize they need more know-how and production capacities in electric vehicles than they can muster themselves, so they buy into this know-how in order get into the elctric market quicker and with more momentum.

The negative one: The biggies are getting nervous and decide it is time to smother the electrics. I assume that would be Plugin America's take ;-)

However, times are a changin', so I assume the truth to be more towards the positive interpretation. Let's hope so...


My rides:
QvR vR one: a Swiss package of pure understatement - innocent and to some eyes (from some angles) exceedingly ugly looks, but with raw and hardly containable electron power up to real 95 to 100km/h! And a literally rock-hard suspension due to a carrying capacity of twice it's unladen weight... Now converted to more controllable and efficient brushless motor and vector-contoller.

E-Sprit Fury (basis is the Erider Thunder 5000) since May 03, 2011. Highly moded - but now in active retirement

Joined: 07/09/2011
Points: 859
Re: Consolidation in the electric bicycle industry? Accell ...

Obviously this isn't directly applicable, but something similar has been happening in the natural foods industry. The smaller company gets wider marketing and distribution, but sometimes the quality suffers. When White Wave, the well-respected maker of Silk soymilk, was bought out by an agri-conglomerate, the company's founder promised only good things. A year or so later he took a big 'Golden Parachute' and the company started using Chinese "organic" soybeans. There was a huge backlash, and they now supposedly use North American soybeans again. I think the biggest factor is the attitude of the company doing the acquiring, because in the end they get final say over policy.

Joined: 01/03/2011
Points: 253
Re: Consolidation in the electric bicycle industry? Accell ...

I hope they keep making the A2B.

Wonder if the small e-scooter companies will be next.


Motorcycles: 2011 ZEV Trail 7100, 84V, 60AH, 65+mph, Cycle Analyst, TNC throttle, modified charger. 2013 Kymco GT300i
Bicycles: 2017 Sondors Thin
Cars: 2016 Leaf SV, 30KWH pack. 2007 CR-V
Big EV Grin. :)

Joined: 07/31/2008
Points: 3
Re: Consolidation in the electric bicycle industry? Accell ...

Has anyone been able to contact Ultra Motors lately? I'm a dealer in North Carolina and all me email contacts are coming back as no longer valid. I went to the Web Site, but the only contact info I could find was and address in Berkely, CA.


Joined: 02/12/2010
Points: 38
Re: Consolidation in the electric bicycle industry? Accell ...

Have had no problem contacting Nate and Kyle at Ultramotor USA. Just ordered 4 bikes as we sold 5 this week, our best sales week ever. Contact me off list at if you'd like.

JTH/Amp Brothers Electric Bikes, Inc.


JTH/Amp Brothers Electric Cycles/MI

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