The store affected is EBikes SF http://www.ebikessf.com/. The news piece linked before doesn't make a clear statement of cause. The fire fighters note that there was lots of electrical equipment (it's an electric bicycle shop after all).
http://kron4.com/2015/01/17/firefighter-injured-in-1-alarm-fire-on-ocean-avenue/
This perpetuates the stigma of electric vehicles and fires
what a pity
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