All this talking and appealing to the better half of our human nature will do nothing. People don't voluntarily lose comfort over some idea, unless they are forced or heavily motivated to do it. That's a fact.
When I bought my car, gasoline was about $1.50 a gallon. It is three times as much now, so the operating costs have jumped accordingly. Now I'm in the acknowledgment stages with the idea that in couple of years (if not sooner) I will probably have to quite driving it altogether, since it will become unpractical, as the gasoline hits a $10 mark for the gallon (and it will).
So, just to summarize, I bought something under the premise that it was practical to use. In three-four years it becomes unpractical, leaving me with about 60% of underutilized investment. Sounds like classic bait-n-switch. Can I sue? :)