Photo Of A Brammo Bike Blurred Out By Brammo?

Just saw this post by Craig of Brammo commenting on their photographing a bike from a copter but in the picture he posted the bike is blurred out. Hmm. Why blur a photo of a bike that has been photographed a lot? Unless it is a different bike. Any solid news about anything happening?

http://yfrog.com/froggy.php?username=BrammoCraig